Prime Video has asked fans to stop visiting the film set of "The Summer I Turned Pretty" due to safety hazards and production disruptions. The streaming giant stated that uninvited visitors create "real safety concerns" and interfere with ongoing filming operations.
The appeal comes as the third season of the romantic drama wraps production. Prime Video emphasized that set visits compromise both cast and crew safety while slowing down the shoot. The studio did not release specifics on incidents but made clear the problem has grown substantial enough to warrant a public statement.
"The Summer I Turned Pretty," based on Jenny Han's bestselling young adult novel series, has cultivated a devoted fanbase since its 2022 debut on Prime Video. The show stars Lola Tung as Belly Conklin and follows her summer romance and coming-of-age journey across two seasons, with season three concluding the trilogy adaptation. The series has performed well for the streamer, drawing consistent viewership from Gen Z audiences and YA romance enthusiasts.
Fan presence at working film sets represents a growing tension in the streaming era. While social media has deepened parasocial connections between audiences and productions, physical intrusions onto closed sets create genuine liability issues. Studios must balance community engagement with operational security and worker safety.
Prime Video's stance aligns with industry standard practice. Major productions typically enforce strict set security to protect intellectual property, prevent accidents, and maintain shooting schedules. The statement serves as both a safety reminder and a boundary-setting move ahead of season three's finale.
For fans eager for behind-the-scenes content, Prime Video and the production typically release official making-of materials, cast interviews, and promotional content through official channels. Those remain the appropriate outlets for experiencing the show's creation without compromising production safety.
THE TAKEAWAY: Streaming productions are drawing unprecedented fan attention, forcing studios to reinforce basic set boundaries around safety and workflow.