Caffeine pouches, small nicotine-free products placed between the gum and lip, are gaining popularity among teenagers and young adults, driven by social media influencers marketing them to gym-goers and students. Health experts express concern about the trend.
The pouches deliver caffeine absorption through the oral mucosa, offering a faster effect than drinks or pills. Users report increased alertness and energy. However, medical professionals warn that heavy consumption poses risks including elevated heart rate, anxiety, sleep disruption, and potential dependence, especially in young people whose brains are still developing.
The products occupy a regulatory gray area in many countries. They lack the oversight applied to energy drinks and are easily accessible online and in convenience stores. Influencers market them as productivity aids and fitness supplements, targeting demographics already prone to excessive caffeine use.
Dentists also flag concerns about gum irritation and potential enamel damage from prolonged contact. Parents and educators report surprise at the products' prevalence among minors who view them as safer alternatives to traditional energy drinks or banned substances.
Public-health officials are monitoring the trend and considering whether additional regulation is warranted. No formal restrictions currently exist in most jurisdictions.