Icelandic jazz pianist Laufey has had a breakout year, cementing her status as one of the genre's rising stars. The artist reflected on her success and creative process, including a music video that allowed her to explore a darker emotional range.
The video featured an unusual centerpiece: a fish. Rather than serving as a decorative element, the prop became a vehicle for Laufey to tap into raw, primal emotions she normally restrains. She described the experience as liberating, allowing her to access anger and intensity that contrasts with her typically composed public persona and the sophistication of her jazz compositions.
Laufey's career trajectory represents a broader shift in how jazz reaches contemporary audiences. Her polished yet accessible sound has attracted listeners beyond traditional jazz demographics, helping revive interest in the genre among younger listeners. This crossover appeal comes as many in the industry have worked to position jazz as modern and vital rather than archaic.
The artist's willingness to experiment with unconventional imagery and emotional expression in her visual work reflects a creative philosophy that extends beyond her music. By blending technical musicianship with unexpected artistic choices, Laufey continues to define what jazz can represent for her generation.