Caffeine pouches are gaining popularity among teenagers and young gym-goers, often promoted by social media influencers, prompting health experts to raise concerns. The pouches, which deliver caffeine through the mouth lining, bypass traditional consumption methods like drinks or pills. Health officials worry about the trend because teens may not fully understand dosage risks or long-term effects of regular use. The products appeal to younger audiences through influencer marketing on platforms where health warnings reach fewer viewers. Experts point to potential issues including sleep disruption, anxiety, and dependency, particularly in developing adolescents. The rise reflects a broader pattern of health product marketing directly targeting young people online, where regulatory oversight remains limited. No major regulatory action has been announced, though health authorities are monitoring the trend.